Action Man - 1990s

In 1993, toy company Hasbro relaunched the "Action Man" toy series. The original Action Man figures had been produced between 1966 and 1984 (and will be covered in a later post).

1990s Action Man

I remember that one of the figures had body camouflage that would appear whenever it was exposed to strong sunlight. I also remember the evil arch nemesis DR X, who looked ridiculous with his colorful purple pants:


DR X was an evil scientist (and leader of "The Council of Doom") that sought world domination. He was one of the first villains to be introduced in the 1990s series.

If you remember: Some of the Action Man figures had rubber legs (with no bending knees), whereas others were made out of solid plastic, allowing for knees and elbows.


I remember having the Action Man above. He had a plastic blue armoured vest that could be taken off and two guns that fired rockets from his hips.

In 2009, Hasbro reintroduced the series by selling a new wave of figures in Tesco stores around the UK. Eventually, production was halted again, presumably because there isn't as much interest in the series anymore.

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  1. do you know how much this particular figure is worth?

  2. i had the policeman one my mum paid about 20 pound for it in 1997 i loved that figure i had many more too.